As mentioned last week, after 15 years of our current brand identity, and a thorough evaluation of the message it conveys, the time has come for a logo refresh.
The company structure, the location, the staff and the Archer values are all unchanged - just the visual identity is changing. Whilst we appreciate that the existing logo is known and recognised by our clients, we are confident that you will understand the need to move with the times.
Our new brand identity is designed to be simple and clean, and to align with the quality products we offer, and the markets we serve. We won’t go into the detail of the design process that led us away from the bow in the old logo to the arrow tip in the new logo. We will just mention that whilst the new icon suggests the ‘A’ and ‘M’ of Archer Marketing, we have decided to leave the ‘Marketing’ out of the new logo as our clients mostly know us simply as Archer. In conjunction with this, we are working on a new website which you will hear more about soon!
